Seshaasai Group : Offers Digital Printing, Security printing, Meal vouchers printing, Statement Printing, Textured Paper Digital Printing, Gift Vouchers Printing and Variable Data Printing Services in India.
TRANS PROMO STATEMENTS
Trans-Promo statement is a blend of promotional messages into
transactional documents. World over, marketers are striving
to break through the clutter of marketing messages. Every transactional
statement is accompanied by multiple non-personalized inserts.
Most of these are not read. The message is lost.
By using Trans-Promo statements, customers can have the following
advantages:
- Attractive and easier to understand statements.
- As the statement is a must-read for the customer, messages in the statement more often than not get noticed and read.
- Personalized to the extent of pincodes, gender, past spending patterns and other data triggers is possible.
- Use of Color personalized messages as part of the statement has generated customer response by more than 40%.
- Savings in postage costs.
- Cost per response is much lower than in non-personalized inserts.
- Statements are no longer viewed as a cost centre. They are increasingly looked as a “Self Funding vehicle”.
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